Filmil 'Alice Imedemaal' on olnud erakordselt edukas avanädalavahetus nii tava- kui ka 3-D kinodes. Üheks suureks võitjaks kindlasti Imax Corporation (IMAX), kes on pärast ülimenukat Avatari saanud hulgaliselt uusi kinoelamuse otsijaid. IMAX on LHV Pro investeerimisidee.
Alljärgnev lõik on pärit Bloombergi loost (link siin):
March 7 (Bloomberg) -- “Alice in Wonderland,” the Lewis Carroll tale re-imagined in 3-D by director Tim Burton, made $116.3 million in U.S. and Canadian ticket sales for Walt Disney Co. this weekend, the sixth-biggest opening ever.
The movie also set other records: the biggest debut for March and for a 3-D film, the largest opening weekend for the year, and the best-ever Imax opening, Hollywood.com Box-Office said.
“Alice,” which stars Johnny Depp as the Mad Hatter, opened in 3,728 domestic theaters with 2,063 3-D screens and on an additional 188 in Imax 3-D, according to Hollywood.com. Movie studios are turning to 3-D films to bolster attendance and ticket sales following the record box-office success of “Avatar,” James Cameron’s 3-D epic. Cinemas on average charge about $3 more per ticket for a 3-D film.
“This is a sensational opening weekend,” said Brandon Gray, president of Box Office Mojo, a research company in Sherman Oaks, California.
“It’s not just kids going to see the picture,” he said. “Adults are going as well, and adults without kids.”
“Alice” is the first film ever to cross the $100 million mark in the January-to-March period. Its $11.9 million in Imax receipts is also a record, Hollywood.com said.